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Home • News

Rihanna’s Hairstylist Takes Us Behind The Scenes of Her Fenty X Puma Show

Rihanna’s master hairstylist, Yusef Williams, gives details on the arctic-inspired hairstyles from the Fenty X Puma show.
By Deena Campbell · Updated October 27, 2020
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Backstage at Rihanna’s Fenty X Puma

Yusef Williams created an arctic chill hair masterpiece using a combination of Matrix StyleLink Gel and MEHRON paint, which can be used on the face, body and hair.

Rihanna’s Hairstylist Takes Us Behind The Scenes of Her Fenty X Puma Show
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Backstage at Rihanna’s Fenty X Puma
Rihanna’s Hairstylist Takes Us Behind The Scenes of Her Fenty X Puma Show
Rihanna’s Fenty X Puma
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Backstage at Rihanna’s Fenty X Puma

“You can buy temporary hair spray and to take it up a notch, use a color that would suit you,” says Williams.

Rihanna’s Hairstylist Takes Us Behind The Scenes of Her Fenty X Puma Show
Courtesy
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Backstage at Rihanna’s Fenty X Puma

Need a quick tip when getting the look? “The combination of gel, the hair paint and the temporary highlight spray helped to give hair a crackled look,” says Williams. “Then I had the models do a couple hair flips, and used my fingers to put it back in place.”

Rihanna’s Hairstylist Takes Us Behind The Scenes of Her Fenty X Puma Show
Courtesy