After months of planning, Rihanna has finally announced a release date for her debut fragrance, Reb’l Fleur. Teaming up with Parlux Fragrances Inc, the singer will release her signature scent exclusively in Macy’s department stores on January 25th.
“I believe a woman should dare to be different — willing to live her life for herself and not for other people,” Rihanna said in the release. “This fragrance is about my passion for individuality — being expressive and empowering, yes, but also emotional and intriguing. I promise you Reb’l Fleur will not be easily forgotten.”
In the wake of her new perfume, the singer has embarked on a sultry ad campaign marked by a photo of Rihanna gently holding a white rose, staring off into the distance. The sexy campaign will also include a 30-second viral video Rihanna plans to release for the fragrance.
By creating her own scent, the Loud singer has enlisted herself among diva-perfumistas like Beyonce Knowles and Jennifer Lopez. But Reb’l Fleur, which means “rebel flower” in French, will bear Rihanna’s personal touch.
“My grandmother in Barbados used to call me her Rebel Flower,” the singer tells People.com of what inspired the fragrance’s name. “Over the years, I layered many different scents to get something that was truly my own. But I wanted…something that said ‘Rihanna was here.’ Something delicious and special, a fragrance with subtle hints that linger and leave a sexy memory.”
The scent, which combines impressions of delicious fruits and florals reminiscent of Rihanna’s childhood, will range from $49 (1.7 oz. bottle) to $59 (3.4 oz. bottle).
What do you think of Rihanna launching her new fragrance – would you buy a bottle?