RiRi wins again!
Rihanna is on a roll!
According to WWD, the “Work” singer has landed a mulit-million dollar deal to do a complete makeup collection with the Kendo division of Moët Hennesy Louis Vuitton (LVMH) called Fenty Beauty by Rihanna. The no-doubt amazing products are set to launch in 2017 — which means we’re essentially a year away from being one step closer to emulating Rhianna’s stunning beauty moments.
“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge diverse global audience,” said David Suliteanu, chief executive officer at Kendo. “We are aiming for the stars. Kendo is honored to work with Rihanna.”
RiRi definitely knows her way around a cosmetic counter. She previously collaborated with MAC Cosmetics in 2013 on a four part limited-edition cosmetic collection, and also represented Viva Glam lipstick in 2014 to raise funds for AIDS research.
“Our Rihanna business continues to flourish,” said Diana Espino, global vice president of marketing and brand development. “What she produces has the authenticity of a fashion icon and an entertainment trend-setter. She is really a developer.”
And Rihanna is in good company. Kendo has already launched major color cosmetic projects, including Kat Von D Beauty and Marc Jacobs Beauty.
Basically, your trips to Sephora are about to get a lot more dangerous.
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