Le Segretain/Getty Images for Vogue
The electronics company will sponsor RiRi's upcoming album, Anti.
Talk about a business partnership!
The New York Post reports that Rihanna has inked a $25 million deal with electronics conglomerate Samsung, who will sponsor her upcoming album and tour.
The singer and Samsung have reportedly been in talks for months. The newfound partnership comes just weeks before Bad Girl RiRi is set to drop her eighth album, Anti.
This isn’t the first time that Samsung has partnered with a Roc Nation artist—two years ago, the South Korean-based company sponsored Jay Z’s Magna Carta Holy Grail album in exchange for one million albums available on the brand’s devices.
You may like
Get The Essence Newsletter and Special Offers delivered to your inbox!