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South African protesters vandalized a half-dozen H&M stores Saturday following the clothing brand’s racist advertisement that prompted outrage earlier this week, according to Reuters.
Members of opposition party Economic Freedom Fighters (EFF) targeted six stores in and around Johannesburg, saying that “there must be consequences to anti-black racism, period!”
“The time of apologies for racism are over; there must be consequences to anti-black racism, period!” EFF spokesman Mbuyiseni Ndlozi wrote on Twitter.
H&M’s website recently featured a young Black boy modeling a green sweatshirt with the phrase “Coolest Monkey In The Jungle” printed on the front.
H&M has since apologized more than once for the advertisement, and they have lost deals with stars like the Weeknd and G-Eazy.
Local reports say that South African police had to use rubber bullets to disperse some of the protestors.
“Police had to intervene and dispersed the group of protesters by firing rubber bullets,” Police spokesperson, Colonel Lungelo Dlamini, told local News24.
No arrests have been reported.