PEOPLE magazine launched its third annual “Search for Real Beauty at Every Age” campaign Friday.  

The #RealBeauty contest asks real women between the ages of 20-59 to nominate themselves, a friend or family member for a chance to appear in the 25th anniversary of PEOPLE’s “100 Most Beautiful” special double issue. 

Readers can visit starting Friday, March 7 to nominate someone or themselves by submitting a photo with a description of what real beauty means to them. 

Fans will have the chance to vote for their favorites on beginning April 4. One winner will be chosen to represent each age group. The grand prize of an all-expense paid trip to New York City for a glamorous photo shoot will go to four finalists. The winners will be revealed in PEOPLE’s “100 Most Beautiful” special 25th anniversary issue. 

Liz Sporkin, Executive Editor of PEOPLE says, “PEOPLE’s “100 Most Beautiful” franchise always looks for new ways to celebrate the different ways beauty can be defined.” Janice Morris, Editor of PEOPLE digital adds, “ fans love being a part of the action.”

Use your voice and play an active part in shaping one of PEOPLE’s most recognized features. Use the #RealBeauty hashtag to share your stories and votes via social media. For more information or to enter the contest head to now.