OWN, which launched on January 1, 2011, has suffered from low ratings and recently let go of 30 staff members; the network also recently canceled The Rosie Show after only five months on the air. But these changes are mere road bumps to Winfrey, who said, “Because you failed at something – which we haven’t – but because you failed doesn’t mean you’re a failure… I feel better about our network today than I ever have.”
The queen of talk is not ready to throw in the towel just yet. The strategy, she said, “is to do what we should have done at the beginning, and that is to build one show, one hour at a time, and then move on to the next night.”
OWN will soon offer new shows, but has also brought back audience favorites like Welcome to Sweetie Pie’s.
Winfrey also spoke of her personal responsibilities to the network. “I believe that I am here to fulfill a calling,” she said. “Because I am a female who is African-American who’s been so blessed in the world, there is never going to be a time to quit. I will die in the midst of doing what I love to do. And that is using my voice and using my life to try to inspire others to live the best of theirs.”