Long lashes have become the coveted beauty accessory. But let’s face it, even back in the day, we knew the power of wink-worthy blinkers (hello, Diana Ross). Today our Hollywood starlets are lusting for NovaLash Eyelash Extensions. Beyonce, Gabrielle Union, Tatyana Ali and J.Lo all turn to these semi-permanent eyelash extensions for a glamorous makeover. “NovaLash is so popular because they are individual lashes that are very natural-looking. Our goal is to extend every single lash,” explains NovaLash Certified Lash Extensionalist, Angela Kelly. (Keep in mind, you have about 100 lashes per eye, so it could take up to two hours to complete the transformation). “NovaLash lasts about four to six weeks and will not harm your natural lashes,” adds Kelly. Another plus: the glue that bonds them is much safer than other formulas on the market because it’s formaldehyde-free. It doesn’t come cheap though — prices range from $100 to $300 depending on location and must be applied by a specialist certified by the company. But if you’re up for the extra effort, the results are red-carpet worthy. Go to to find a salon near you that offers the service.