Rising Stars: Charlene Dance
Charlene Dance

Why She’s One to Watch:
As global marketing director of Strength of Nature, a minority-owned hair care manufacturer worth more than $100 million, Dance manages marketing in the United States, the United Kingdom, Nigeria and other countries where the company’s brands are distributed. She’s tasked with developing the marketing strategy for new acquisitions Elasta QP, Beautiful Textures, African Pride, Soft and Beautiful Classic and Botanicals. Dance also oversees the digital content strategy and uses social media to discern what’s trending among customers.

Life Lesson:
“Learn as much as you can. Go to trade shows, read trade and consumer publications and engage in any opportunity to demonstrate your passion. Hands-on experience is also a great way to get your foot in the door.”

This article was originally published in the November issue of ESSENCE magazine, on newsstands now.