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Home • Money & Career

Progressive’s Open the House Initiative Helps More Achieve the Dream of Homeownership

Progressive is helping more first-generation homebuyers get in a home, stay in a home, and build wealth through homeownership
By Essence · Updated July 23, 2025
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Sponsored by Progressive

We all inherit many things from our families, but what many don’t, is the wealth and knowledge needed to buy a home. That’s why Progressive created Open the House—a multi-year initiative designed to help first-generation homebuyers get in a home, stay in a home, and build wealth through homeownership.

By opening minds, opening doors, and opening access to helpful tools, resources and support, Progressive is helping more families achieve the dream of homeownership. That includes overcoming some of the biggest financial barriers to homeownership: the down payment. Through the UpPaymentSM program, their down payment assistance grant, Progressive is helping more first-generation homebuyers take that first big step.

No purch. nec. 100 selected recipients to receive $13.5k/ea. Open 50 US/DC, 18+ only. Visit Pgrs.in/UpPayment for rules/dates