Hyundai is allowing its customers to purchase a vehicle the same way they would a pair of socks: on Amazon.
On November 16 at the 2023 Los Angeles Auto Show, Amazon and Hyundai Motor Company announced a large-scale strategic partnership to allow Amazon users to browse, secure financing and purchase its vehicle on the e-commerce platform. The customer will then be able to pick up the vehicle from a local dealership of their choice. At the event, Hyundai named AWS as its preferred cloud provider to help facilitate digital transformation, and the Alexa Built-in experience coming to Hyundai’s next-generation vehicles, according to a news release shared with ESSENCE.
“Hyundai is a very innovative company that shares Amazon’s passion for trying to make customers’ lives better and easier every day,” said Amazon CEO Andy Jassy. “Our broad, strategic partnership should do just that, from changing the ease with which customers can buy vehicles online, to making it simple to use Alexa in Hyundai vehicles for entertainment, shopping, smart home adjustments, and calendar checks, to enabling Hyundai to transform their customer experiences and business operations by moving to AWS. We look forward to inventing together for many years.”
“Partnering with one of the world’s most customer-centric organizations unlocks incredible opportunities as we continue to expand our portfolio, grow our sales network, transition to electrification and realize the future of smart mobility,” said President and CEO of Hyundai Motor Company Jaehoon (Jay) Chang. “Amazon is the ideal partner to help realize our vision of progress for humanity, including improving how people and goods move more efficiently and sustainably. Hyundai is the first automotive company available for full end-to-end transactions in Amazon’s U.S. store and this is another example of how we continue to push for ways to elevate the customer journey together with our outstanding retail partners.”