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Frito-Lay Partners With United Negro College Fund To Help Black Students Pay For School Costs

The initiative is aimed at removing significant barriers for BIPOC students.

Inflation has impacted everyone, particularly the young adults who are aiming to build a life for themselves. Luckily, Frito-Lay is stepping in to make things easier.

The food conglomerate recently announced a partnership with the United Negro College Fund (UNCF) that includes a $500,000 need-based scholarship program for BIPOC students in Atlanta, Chicago, Dallas, Detroit, Houston, Los Angeles, Orlando, Phoenix, San Francisco and Washington, D.C. Each scholarship will provide assistance of up to $5,000 each to 100 Black and Hispanic students. Applications are open until September 29.

“Investing in these students means investing in tomorrow’s success. It’s a privilege to play a role in their futures,” said Steven Williams, CEO PepsiCo Foods North America in a news release. “At Frito-Lay, we’re proud to celebrate diversity at every level of our organization and remain committed to supporting future generations through resources that enable them to continue their education journey and achieve long-term success.”

Brookings reported that tuition is outpacing students’ earnings. Research shows that between the years of 1993 and 2020, the average loan amount nearly tripled, surpassing $30,000.

Frito-Lay and UNCF recognizes this.

“We’re thrilled to partner with Frito-Lay to support underrepresented groups in the communities that we call home,” said Maurice E. Jenkins, Jr., executive vice president and chief development officer, UNCF in a news release. “This partnership helps us to further act on our vision of a nation where all Americans have equal access to a college education that prepares them for rich intellectual lives, competitive and fulfilling careers and engaged citizenship.”

This program comes at a time when college costs and student loan debt is at an all-time high, particularly for those at the lower rung of the racial wealth divide.