Everyone Rejoice, It’s #MelaninMarch!

What a time to be alive, there is a campaign to celebrate our Blackness all year long!

To escape the limitation of merely a month of Black History and commemoration of Black pride, Awesomely Luvvie started a yearly campaign in honor of all things Black.

While we’ve missed “JustUs January” and “Fearless February,” we’re on time for “Melanin March” and so here for it.

All over Instagram, Twitter and Tumblr, Black women are embracing their melanin this month with the hashtag.

Black Women Celebrate Their Lips Following Racist Comments on MAC’s Instagram Page

But the love doesn’t stop at selfies and squad photos, whether it be history related or just all around Black and poppin, the hashtag covers all things dope.

Thank you Awesome Luvvie, now let the glorification of our Melanin continue!

WANT MORE FROM ESSENCE? Subscribe to our daily newsletter for the latest in hair, beauty, style and celebrity news.