Magic Johnson sets his sights on launching a new cable network called Aspire.
Following in the footsteps of Oprah Winfrey, Magic Johnson is the latest celebrity to launch their own cable network, according to The Hollywood Reporter.
The network will be called Aspire and will feature original shows, movies, and documentaries. Like TV One and Centric, this channel will target the African-American community and will be available via Comcast starting this summer.
“African-Americans have choices, and now they have another one,” said Johnson, whose goal is to create a new BET and open up opportunities for Black actors, directors, and producers.
In late January, Diddy announced he would be collaborating with MTV’s former programming chief to develop his own network called Volt. Diddy’s network will be available beginning December 12, 2012.
Will you tune in to either mogul’s channel?
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