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MAC Cosmetics gives us all types of happy feels. From highly pigmented shades, creme sheen finishes to smudge proof lipsticks, the cosmetics brand never lets us down. These days the makeup brand is upping its ante with a call to action that invites their lipstick loving consumers to mix, mash, and create a new lipstick shade from existing MAC lipsticks.
The brand is also asking lipstick loyalists to share their creation with an original hashtag. On Instagram last week, the makeup brand shared this fun and original concept with the caption: “We’re challenging you to invent your very own Lipstick shade by mashing up all the lipstick shades you want. Share it by using #MACMixMash and let us know the products you used. We’ll be posting some of the genius color concoctions on our social channels! MACMixMash.com.”
Sound fun and artistic? We’re curious to see if this is MAC’s unique pathway to a new shade as they have not said what the end result for this campaign will yield. But, we’re sure it will be amazingly fresh, funky, and fabulous.
Will you be partaking in the challenge?