Any girl with a skin darker than olive knows how tough it can be to find lingerie in your shade of nude. Sadly, the industry has been a little delayed in diversifying its nude offerings, so the lingerie market is saturated with that “universal” taupe-beige nude that is actually anything but universal. Thankfully, there are a select number of brands like Nubian Skin and Nudz that offer a more diverse color range. Joining the ranks of those black girl-friendly lines is Naja, an ethical lingerie line with 7 shades of nude designed with women of all hues in mind.
Unlike most retail clothiers that seem to make blonde hair, blue-eyed beauties their target market, Naja talks a good game and backs it up with advertising that reflects its core values. Naja ads feature beautiful, everyday women in every hue and texture— TWAs, braids, straight hair, Afros, waves and all!
And, the company makes underwear for a cause—their garment factory is based in Latin America and “primarily employs single mothers or female heads of households where they are paid above market wages with healthcare benefits.” Naja is hoping to re-shape the way women shop and their hoping to change the world one pair of skivvies at a time, by donating two percent of their revenue to local charities.
If diverse advertising and women’s empowerment isn’t enough to sell you on the line, then perhaps the company’s eco/carbon footprint will—every Naja product is environmentally friendly, from the underwear and bras to their lingerie bags. According to their site, the use “digital and sublimation printing technologies to print our garments because they are the most environmentally friendly processes for creating printed fabric. Billions of gallons of water are used each year to dye fabric for the garment industry. With digital printing, our water waste is next to none.”
With over 10 styles of bras and knickers to choose from, you’re sure to find a style and shade of nude that was designed with your shade and shape of beautiful in mind!