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Home • News

LeVar Burton's 'Reading Rainbow' Kickstarter Campaign Raises $5.4 Million

After launching the campaign in May, LeVar Burton has gained over 100,000 individual supporters. 
LeVar Burton’s ‘Reading Rainbow’ Kickstarter Campaign Raises $5.4 Million
Getty Images
By Dominique Hobdy · Updated October 27, 2020

Reading Rainbow may be coming to a computer screen near you sooner than later.

According to The Root, LeVar Burton, executive producer and host of the show, has raised over $5,400,000 in an effort to create an online version of the popular PBS program. 

After launching the Kickstarter campaign at the end of May, Burton exceeded his original goal of $1 million within hours. Now, nearly a month later the project has over 100,000 supporters and has broken a Kickstarter record for most individual donations.

Seth MacFarlane, creator of Family Guy has also stepped in, pledging to match donations up to $1 Million.

Reading Rainbow’s crowdfunding campaign is now the fifth-most funded project on Kickstarter.

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