Lash Flash: New Serums Help Grow Eyelashes

With the onslaught of volumizing/thickening/lengthening/thickening mascaras populating drugstore shelves, you’d think the eyelash-accentuating market was tapped. Not so. Ever since last year’s launch of Latisse, the prescription-strength lash growth serum that’s set the beauty industry on fire (if you’re imagining a kind of Miracle Gro for eyelashes, you’re not far off), a slew of beauty companies began working overtime to launch their own magic formulas. According to an interview with New York Times, market researcher Karen Grant says that sales of lash-enhancing products have tripled in the past year, thanks to the wildly successful launches of Tarte MultiplEYE Lash Enhancer ($65), Fusion Beauty StimulashFusion Intensive Night Conditioning Lash Enhancer ($89), Cargo Lash Activator Night Primer ($35), and L’Oreal Paris Concentrated Lash Boosting System ($12.49), which hit stores this month. The best part? By all accounts, these miracle workers actually work. Finally, you don’t have to take sparse lashes lying down! Read More:

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• Fringe Benefits: How to Score Luscious Lashes