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KFC Australia is in some hot oil stateside as viewers of a commercial promoting the company’s Cricket Survival Guide hit the web are considering the advertisement racially insensitive.
The ad shows a white cricket fan feeling a little uneasy due to being in a sea of Black West Indian cricket fans, Caribbean music playing in the background. To ease the situation he hands his fellow cricket watchers a bucket of KFC chicken and everything is all right at once.
“It is a light-hearted reference to the West Indian cricket team …” a KFC Autralia rep said, according to TMZ. “The ad was reproduced online in the US without KFC’s permission, where we are told a culturally-based stereotype exists, leading to the incorrect assertion of racism.”
You be the judge. Watch the video and tell us what you think?