Kellogg’s is redesigning their Corn Pops cereal boxes after a Twitter user complained that their package illustration was racially insensitive.
Saladin Ahmed took to his Twitter account Tuesday after noticing that the only brown corn pop in an illustration depicting a busy shopping mall was the janitor.
“Why is literally the only brown corn pop on the whole cereal box the janitor?” he tweeted. “This is teaching kids racism.”
He added in another tweet: “yes it’s a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same…”
It took only five hours for the cereal mega brand to apologize and say that they had updated the illustration.
“Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon.”
“We take feedback very seriously, and it was never our intention to offend anyone,” the company told USA Today in a statement. “We apologize sincerely.”
Now, if only other brands could be as responsive to complaints about problematic advertising!
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