John Legend is keeping the kids in mind with a recent promotion for corporation Proctor & Gamble. A longtime supporter of educational reform, the R&B crooner will headline a commercial campaign for P&G to benefit dropout prevention.

The commercial – featuring Legend alongside school children – will air on July 31. The promotion will include Facebook and other online efforts to raise money for the Communities in Schools organization’s efforts to keep kids in school.

“I believe that making sure that every kid has a quality education is the key to making sure that every kid has the opportunity to pursue the American dream,” Legend told The Associated Press.

We definitely agree John – keep up the good work!

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