Skip to content
  • Essence GU
  • Beautycon
  • NaturallyCurly
  • Afropunk
  • Essence Studios
  • Soko Mrkt
  • Ese Funds
  • Refinery29
  • WeLoveUs.shop
  • 2026 ESSENCE Festival Of Culture
  • Celebrity
  • Fashion
  • Beauty
  • Lifestyle
  • Entrepreneurship
  • News
  • Shopping
  • Video
  • Events
  • Subscribe
Home • News

Jay-Z: His New Business Venture with Rihanna and Kanye West

 
By Essence · Updated October 29, 2020
Getting your Trinity Audio player ready…


Hip-hop Mogul Jay-Z is continuing to expand his business portfolio as he partners with Parlux fragrances to sell scents by Rihanna and Kanye West, according to the Miami Herald.  Jay-Z also plans for his own fragrance. Business leaders at Parlux look forward to taping into the market of hip hop lovers and fans can now smell like a few more of their favorite stars. -CJ