Say what you will about hip hop in ’09, but when it came to crossing over and proving the genre has universal appeal (just look at “Empire State of Mind”), Jay-Z reigns supreme. Last night on Carson Daly’s New Year’s Eve celebration Jay-Z capped off a pretty successful year by debuting his video for “On To The Next One” featuring producer Swizz Beats.

The more avant-garde elements of the video show the expensive art collector side of Hov’. We’ll let you be the judge.