Google Launches New E-Boutique

You use Google to find everything from locations on a map to the latest news, so why not the hottest fashion? That’s the premise behind Google’s new fashion focused search engine, Google Boutique, which offers users a one-stop shop to search and find pieces from designers and retailers… It’s reported that the internet giant has already tapped designers like Tory Burch, Cynthia Rowley, and Tracy Reese to create special boutiques. Famous fashionistas like Sarah Jessica Parker and Katie Holmes have also been approached to serve as style experts for the site. In addition to using the site to buy favorite products, users can create personalized e-shopping boutiques and share their fashion finds with friends. The site goes live November 17th.