Fashion Fair releases 'Jumping the Broom' beauty collection.
If you haven’t seen ‘Jumping the Broom’ starring Paula Patton and Laz Alonso, what are you waiting for? The blockbuster romantic comedy garnered rave reviews for a reason — the cast is heaven-sent, the performances are genius and the story is downright delightful. And now, cosmetics giant Fashion Fair has capitalized off the film’s stunning success, partnering with Sony Pictures to release a six item ‘Jumping the Broom’ collection.
Sold exclusively at Macy’s, the limited edition line includes a lip gloss, mascara and four eyeshadows. “The collection is a great way to speak to a younger audience,” Muriel Gonzalez, Macy’s executive VP told WWD in an exclusive interview. “To see it worn on such influential stars as Angela Bassett is a testament to the brand’s appeal.”
Fashion Fair’s ‘Jumping the Broom’ Collection, $14-16.50, available at Macy’s stores and macys.com
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