Ex Nihilo Now Shoppable in the U.S.

These days it seems everyone is on a customized retail trip with beauty leading at the forefront. From skincare to makeup, beauty retailers are zeroing in on their consumers to offer them a tailor-made experience. In recent years, boutique perfumeries like Demeter, Unique Fragrance, New York-favorite, Bond No.9 and even Sephora have begun to offer customized fragrance kits, or the opportunity to blend a customized eau in-house. Bergdorf Goodman is next in line to embrace the customized fragrance trend as it welcomes French-born boutique perfumery, Ex Nihilo. According to an recent article, the boutique shop-in-shop will carry their line of high-end fragrance and semi-custom blends. Consumers simply select their preferred scent from Ex Nihilo’s line of eight fragrances and choose a variation of the developed scent to begin your demi-bespoke experience.

Are you into the customized fragrance trend? Share your thoughts in the comments below!

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