Allen Cooley Photography
Ledisi is the new brand ambassador and first celebrity spokesman for Design Essentials Natural.
Ledisi hits the nail on the head when it comes to natural beauty. So it’s no surprise the hit singer is the new brand ambassador and first celebrity spokesman for Design Essentials Natural. For years, the Louisiana native has been the unofficial natural hair icon in the natural hair industry, and now she’s pleased to share her hair care regimen with ladies around the world.
“I have always loved DE’s natural line because it is specifically for women who want to celebrate or transition to wearing their hair in its natural state,” says the singer. “[It’s] healthy and I love what it has done for my hair.”
The hair care brand is also set to launch DE Heart Ledisi, a tour that gives fans the opportunity to connect with the star and explore her hair truth in cities along her upcoming tour route. The mobile salon will stop at select retail locations to offer styling services and celebrate natural hair. “Today’s woman who wears textured hair is all about two things: versatility and hair health,” says Taydra Mitchell-Jackson, Vice President of Marketing for Design Essentials. “We were already huge fans [of Ledisi], but when we found out how much she loved Design Essentials products, we knew she would be the perfect ambassador to share her joy.”
Ledisi’s favorites within the brand include the moisturizing & detangling sulfate free shampoo, and moisturizing & detangling conditioner. “I curl my hair by putting it into bantu knots every two days and sit under a portable dryer for 4-6 hours,” she says. The nine-time Grammy nominee also palm rolls her hair with Design Essential Natural honey curl forming custard along with extra virgin olive oil, and then finishes her look with the brand’s newest item, coconut & monoi intense shine oil mist.
“To celebrate yourself in a natural state means you are completely comfortable in your own skin,” she says. “Natural beauty is a mind set the hair is an outer expression of your inner beauty. Everything starts from within!”
To view a complete list of Ledisi’s tour dates and the accompanying mobile salon stops visit deheartledisi.com.
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