The establishment of Barack Obama’s ‘My Brother’s Keeper’ initiative was one of the many highlights of his presidency and he’s keeping good on his promise to continue to the MBK mission as a prominent public figure through the Obama Foundation.
Launched in 2014 to “address persistent opportunity gaps facing boys and young men of color,” My Brother’s Keeper aims to increase resources in underserved communities across the country in an ongoing effort to encourage mentorship, reduce violence among youth and provide better opportunities. Earlier this week, the MBK Alliance released a new PSA featuring Barack Obama, Chance The Rapper, Steph Curry and a host of others who sent a message about the importance of the mission behind the initiave. Watch the PSA in full in the video above.