Denzel Washington, Ashanti, and LeBron James kicked off the “Great Future Starts Here” campaign with the Boys & Girls Clubs of America in Washington D.C. yesterday.

The new campaign features a Public Service Announcement (PSA) directed by Ron Howard, with 21 prominent Boys & Girls Club alums in the world of entertainment and sports, including Ashanti, Denzel and LeBron, who are ambassadors for the organization.

The PSA, which also features Jennifer Lopez, Shaquille O’Neal, and Kerry Washington, shows the impact the organization in transforming young lives.


Loading the player...