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Home • News

Celeb 'Momagers' and Their Superstar Offspring

Most superstars can attest to their parents working tirelessly behind the scenes to nurture their talented offspring's career. But every so often a mother comes along who wants to do more than parent; she wants to manage the budding star's career. Enter "momagers," no-nonsense moms who negotiate everything from multi-million-dollar record deals to what's for dinner. They're a force to be reckoned with. Just ask Willow Smith, Usher and Beyonce. Take a look at moms who have made their children's careers their life's work -- and those who might as well become momagers. Here's what you had to say: Shervonya commented via Facebook: "If mom has a successful career and her offspring wants to follow in her footsteps, then that's good." Queen wrote via Facebook: "To each is own but if it were me, I would want my child to stay a child and hang around other children and not grow up so fast."
Celeb 'Momagers' and Their Superstar Offspring
Jada Willow Smith 260 Jpg
By Essence · Updated October 29, 2020
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Most superstars can attest to their parents working tirelessly behind the scenes to nurture their talented offspring’s career. But every so often a mother comes along who wants to do more than parent; she wants to manage the budding star’s career. Enter “momagers,” no-nonsense moms who negotiate everything from multi-million-dollar record deals to what’s for dinner. They’re a force to be reckoned with. Just ask Willow Smith, Usher and Beyonce. Take a look at moms who have made their children’s careers their life’s work — and those who might as well become momagers.