A BuzzFeed video went viral for all the wrong reasons last week when the site garnered backlash from social media over its controversial content. The video included questions from Black people for Black people. The questions ranged from “Do we really think Black is beautiful?” to “Why are we more likely to engage in the new dance trend than we are to get involved in politics or opening a business?” Ouch! Black journalists and readers responded with outrage over the video calling it reckless and guilty of making many generalizations about Black people.

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BuzzFeed Video often hits the mark, but this time they clearly missed it be a mile. The team issued an apology via Twitter, stating:

“We’ve heard your concerns about last week’s video. We made a mistake, and want to get better at earning the trust of our black audience.

Readers are still critical of the apology and continue to criticize BuzzFeed for not addressing the matter sooner or removing the video from their site.

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