Bluefly.com, the site known for deep discounts on luxe goods has now launched a new site, Eyefly.com. The new site aims to provide shoppers with a destination for chic designer opticals, all for $99 each.

Users can virtually try on multiple frames and enter their prescription online. The site uses FittingBOx technology to allow shoppers to see how they looking each pair as well as show Facebook friends how they look.

To celebrate the launch, Eyefly.com wrangled some of fashions leading influencers including editors Mickey Boardman, Danny Stahl and Susie Bubble for images shot by buzz-worthy photographer Tommy Ton. Check out the images, as well as the luxe opticals on Eyefly.com.

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