ESSENCE November 2008 cover girl Beyoncé is notorious for keeping quiet on anything associated with her private life, but now the Grammy winner wants her fans to know about her bold, sexy side, which she refers to as “Sasha Fierce,” according to MSNBC. The pop star has dubbed herself “Sasha Fierce” for her new album and named it, “I AM…Sasha Fierce,” The CD will be available in stores on November 18.

In a statement, the former Destiny’s Child member said: “I have someone else that takes over when it’s time for me to work and when I’m on stage. This alter ego that I’ve created kind of protects me and who I really am.”