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Beauty Beat: Joan Smalls, The New Face of Estee Lauder

Breaking news, model-watchers! Puerto Rican supermodel Joan Smalls has just been named the new global face of Estee Lauder! The news is significant not only because in the modeling world, landing a cosmetics contract is a major coup, but also because Estee Lauder has only signed one other Black model in its 64-year history. (Ethiopian top model Liya Kebede made history when she signed with the mega-brand in 2003.) Look for new ad campaigns with Smalls when they debut all over the world in May 2011. Go Joan!
Beauty Beat: Joan Smalls, The New Face of Estee Lauder
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By Tia Williams ·
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Breaking news, model-watchers! Puerto Rican supermodel Joan Smalls has just been named the new global face of Estee Lauder! The news is significant not only because in the modeling world, landing a cosmetics contract is a major coup, but also because Estee Lauder has only signed one other Black model in its 64-year history. (Ethiopian top model Liya Kebede made history when she signed with the mega-brand in 2003.) Look for new ad campaigns with Smalls when they debut all over the world in May 2011. Go Joan!