When We All Vote has launched its final voter registration PSA, which shines a light on the young voters who will decide the future of this country.
The take-away? All these youths want is a little R-E-S-P-E-C-T.
According to a press release, the new video is meant to honor the life and legacy of the Queen of Soul, Aretha Franklin, who was always on the side of voting rights.
“In the 2014 midterms, only 23 percent of eligible 18-35 year olds cast a ballot,” Kyle Lierman, CEO of When We All Vote, said in the release. “But in 2018, young people all across the country are speaking up, demanding respect and registering to vote.”
“When We All Vote gives these voices a platform to call on their peers. Inspired by Aretha Franklin’s adaptation, this video makes R-E-S-P-E-C-T into an anthem for young people—young voters—all across America,” said Maggie Burrows, who directed the video.
In many states, the Oct. 9 voter registration deadline is swiftly approaching; so don’t forget to register to vote.
When We All Vote is a national, nonpartisan not-for-profit bringing together citizens, institutions, and organizations to spark a conversation about our rights and responsibilities in shaping our democracy.
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