When you’re as fly as Yeezy, you don’t need to be an athlete to command an athletic brand.
Adidas announced its plans Wednesday to expand their relationship with Kanye West through the launch of Adidas + KANYE WEST – “a YEEZY branded entity creating footwear, apparel and accessories for all genders across street and sport.”
While no specific timeline has been announced, the collaboration will open stores that will “serve as distinct hubs for adidas and West-developed YEEZY product,” while also promising to “extend beyond its current lifestyle focus, with the introduction of performance-intended designs, consequently offering options for both sport and street.”
This means we could soon see YEEZY’s work on the court and field of games and matches sported by our favorite athletes or rock them ourselves for a #gymflow inspired look.
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