Before joining Apple Music, Bozoma led Pepsi-Cola North America’s music and entertainment marketing group securing million-dollar endorsement deals from artists like Kanye West, Nicki Minaj and Eminem, according to her XO Necole feature. She was also behind getting Beyoncé to do the half-time performance at the 2013 Super Bowl. She was essentially in formation long before 2016. 25 Black Women Entrepreneurs Remember that Apple Music ad with Kerry Washington, Taraji P. Henson and Mary J Blige? You guessed it; that was her too. And if all that’s not impressing you much, she’s also been named Billboard’s Top Women in Music and was awarded as an ADCOLOR Rockstar honoree. Bozoma Saint John did not come to play Monday! Taking the stage to deliver the keynote, Bozoma presented the new features for Apple Music, playing Ghanaian music, and everyone loved her…
A woman of color, Bozoma Saint John, out to present Apple Music. pic.twitter.com/jJDNL4WdI1— Matthew Panzarino (@panzer) June 13, 2016
Bozoma Saint John is the best thing to happen to an apple event in a long time. #WWDC2016— Zachary Richard (@ZRichard4) June 13, 2016
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bozoma saint john basically came to wwdc to embarrass all the white men— alyssa bereznak (@alyssabereznak) June 13, 2016