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Home • Lifestyle

This Apple Music Executive Exudes #BlackGirlMagic at 2016 Keynote

Apple Music executive Bozoma Saint John slayed during her keynote speech at Apple's Worldwide Developers Conference.
This Apple Music Executive Exudes #BlackGirlMagic at WWDC 2016
Brent N. Clarke / Getty Images
By Toni Akindele · Updated October 27, 2020
Apple hosted its annual Worldwide Developers Conference (WWDC) on Monday, showcasing new projects and software coming to its devices – warning, iMessage is about to be so lit! But aside from all the tricks and gadgets, stood out a Black woman who slays. Meet Bozoma Saint John, the head of global marketing for Apple Music (formerly Beats Music). Word on the Twitter streets is the Ghanaian native has a serious habit of slaying, and we’ve got to know more.

A woman of color, Bozoma Saint John, out to present Apple Music. pic.twitter.com/jJDNL4WdI1

— Matthew Panzarino (@panzer) June 13, 2016
Before joining Apple Music, Bozoma led Pepsi-Cola North America’s music and entertainment marketing group securing million-dollar endorsement deals from artists like Kanye West, Nicki Minaj and Eminem, according to her XO Necole feature. She was also behind getting Beyoncé to do the half-time performance at the 2013 Super Bowl. She was essentially in formation long before 2016. 25 Black Women Entrepreneurs Remember that Apple Music ad with Kerry Washington, Taraji P. Henson and Mary J Blige? You guessed it; that was her too. And if all that’s not impressing you much, she’s also been named Billboard’s Top Women in Music and was awarded as an ADCOLOR Rockstar honoree. Bozoma Saint John did not come to play Monday! Taking the stage to deliver the keynote, Bozoma presented the new features for Apple Music, playing Ghanaian music, and everyone loved her…  

Bozoma Saint John is the best thing to happen to an apple event in a long time. #WWDC2016

— Zachary Richard (@ZRichard4) June 13, 2016

bozoma saint john basically came to wwdc to embarrass all the white men

— alyssa bereznak (@alyssabereznak) June 13, 2016

Yo, other companies take notes of this at #WWDC. I've said it once, I'll say it again…REPRESENTATION MATTERS. pic.twitter.com/2CiRYGxHgY

— Iheanyi Ekechukwu (@kwuchu) June 13, 2016

Dear @Tim_Cook: Please promote Bozoma Saint John (@SaintBoz) to the highest levels of your company ASAP. 👏🏻👏🏻👏🏻

— Christian Bell (@cshbell) June 13, 2016
Black women are undeniably dominating 2016, and Bozoma Saint John is one of them.
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