Thomas M. Barwick INC
The beauty brand was accused of fraud and negligence after one of their relaxers left women with “burning on their scalp and developed bald spots.”
There’s never a dull moment when it comes to Black women and our hair. Yesterday (Sept 15), two women filed a class action lawsuit against L’Oreal USA, accusing the beauty brand of leaving them with “burning on their scalp and developed bald spots” after using Softsheen-Carson’s Optimum Amla Legend Relaxer.
According to Buzzfeed, there are also countless other reviews that co-sign the plaintiffs’ claims:
For some context, I recall getting one or two relaxers as a child and the memories are not pleasant. Although my hair was everything I thought it should be—long, smooth and straight— getting to that point was painful. It was assumed that if you didn’t wait to feel that burning sensation on your scalp, it wasn’t working. So, the longer you wait, the better the results. Looking back, I realize how ludicrous the concept is.
Don’t get it twisted; I’m not completely against relaxers. Not everyone is about the natural life and that’s OK. In fact, that’s what makes black hair so magical; our textures exist on an incredibly wide spectrum.
Although the brand claims to offer “the safest and most effective” beauty products, this relaxer is particularly trusted because of the star ingredient.
Derived from the Indian gooseberry tree, amla oil is created by drying out an amla fruit and soaking it in natural oils for a few days. Beyond its holistic uses within Indian culture, the botanical ingredient is renowned for its many hair uses: deep conditioning, dandruff prevention and ironically—hair growth.
What baffles me about this entire case is how it was assumed that this miracle oil would somehow cancel out all of the harmful ingredients commonly used in perms and relaxers.
“The ingredients in the product are very harmful,” the plaintiff’s attorney told Buzzfeed. “What you’re really getting is a garbage dump of chemicals that cannot possibly do what L’Oreal promises to do.”
Well, of course that’s what you’re getting. Look on the box of any relaxer and you’re bound to see commonly used ingredients like sodium hydroxide and phosphoric acid. They’re also used in household cleaning products; this is why you need gloves when applying to your hair.
In an effort to make sure that I wasn’t thinking too hard about this, I reached out to Diane Bailey, celebrity natural hair stylist and SheaMoisture Brand Ambassador, for her thoughts.
“There is a myth in the AA community about hair: no pain, no gain,” Bailey told ESSENCE. “When it comes to relaxing textured hair, many women do associate the relaxing experience with painful burning and scalp irritation.”
And although we assume this is just part of the routine, it is unacceptable. Regardless of how long the tradition has existed within our community, there is no “perfect golden elixir” for smooth strands; it comes with consequences.
Bailey adds, “Putting a few drops of natural oils in the solution does not counteract the caustic and abrasive chemicals in most relaxers. There is no magic potion, no matter who the manufacturer may be. All relaxers are made of harsh ingredients and can lead to permanent hair and scalp damage.”
I have no idea how this lawsuit will pan out (L’Oreal has yet to issue a statement), but the proof is in the pudding…or cream. Although the damage caused by this product appears to be a little more extreme, you should always tread lightly when chemically processing your hair. No matter how many healthy ingredients you add to the mix, there’s also the risk of permanent damage.
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