Product of the Day: Shu Uemura Straightforward Time-Saving Blow Dry Oil
Shu Uemura/ Art by Elysia Berman

You’re a badass #girlboss and we understand you’re always on the go. So, to help you get out of the house even faster, we’re bringing you the newest hair product that’ll change your life. It cuts your blow dry time down to basically nothing, and if that hasn’t convinced you… the below info will.

What It’s Called: Shu Uemura Straightforward Time-Saving Blow Dry Oil

How Much Will It Set You Back? The cost of that on-sale scarf you’ve been coveting, or $39 available at

Admit It, Teyonah Parris Had the Best Hair of 2015

Why You Care: This is the official time-saver for busy ladies like yourselves. This blow-dry oil was developed to cut your blowdrying time in half without sacrificing the end result. It’s *~special*~ because it uses the same gliding agents found in your foundation. Yes, really. The ingredients invisibly coat each strand—which allows your ‘do to look flat ironed, even though it’s not.

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Is It for You? It works best on medium to thick hair.

When to Use It: Use this product on wet or dry hair before you blow dry.

What It Feels Like: Velvety, fast-absorbing, light.

What It Smells Like: Floral.

What the Experts Are Saying: “Straightforward is the perfect aid to prep the hair fiber when a silky smooth, frizz free, soft blow dry is desired! The shine is beautiful and doesn’t weight the hair down—Black Cumin Oil truly nourishes the hair fiber and protects it from the blow drier and tools while sealing the cuticle down for a soft, radiant finish.” -Travis Valdez, senior stylist at Salon Thalia

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