The mega-popular hair brand CURLS is launching at Target this month. Yah!

Known for bringing luxury and healthy hair care together, the brand has recently debuted a Cashmere and Caviar line which has received rave reviews and gotten lots of attention in natural hair tutorial heaven, aka YouTube. 

The products not only help to create frizz-free curls but they also provide the intense hydration Black hair needs. Formulated with caviar extract, the products prevent hair from drying out and breaking off. While it can sometimes be hard to believe hair brands that promise the perfect wash and go, fans of the brand insist that it truly delivers.

Created especially for kinkier textures by a woman of color, Mahisha Dellinger, CURLS aims to provide a luxurious and nourishing experience for your hair.

We’re so excited that we can now pick-up this brand, along with so many of our other favorites, at our local Target store.

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