Pantene's protein-rich, strand-softening products have always been beloved among Black women. So last July, when the brand launched an online casting call to find four African American women to appear in their 2010 ad campaigns, the response was overwhelming! "We looked for women with healthy, beautiful hair and amazing personalities who truly love Pantene," said Tippi Shorter, celebrity hairstylist and casting call judge.

More
Essence.com
Jul, 07, 2010

You May Like