A Look at the 2013 ESSENCE Festival Sponsors

See the creative ways sponsors engaged ESSENCE Festival attendees in New Orleans during July 4th weekend.

ESSENCE.COM Jul, 25, 2013

1 of 25 David Willems

Attendees moved, grooved and enjoyed the Coca-Cola Sound Stage Experience at the first-ever Family Reunion Day.

Vote for your favorite ESSENCE Festival sponsor moment now!

2 of 25 JR Thompson

Coca-Cola inspired Festival-goers to get fit with their Active Healthy Living panel featuring USA Track and Field’s Jackie Joyner-Kersee and Black Girls Run.

3 of 25 Chris Franko

Staying cool and refreshed! Attendees sampled an assortment of refreshing Coca-Cola products throughout the weekend.

4 of 25 Chris Franko

Coca-Cola kept consumers moving with dance competitions, special guest DJ’s, and Wobble Workouts.

5 of 25 Chris Franko

Celebrity Chef G. Garvin brought his cool cooking techniques to the Coca-Cola booth where he demonstrated healthy recipes and shared his chef secrets.

6 of 25 Johnny Nunez

The Day Party was a smash—a Nails on Smash that is...sponsored by Sprite.

7 of 25 Aaron Thornton

WORK!!!! SmartWater and Harlem Fashion Row brought fashion's next generation to the ESSENCE Festival for a daily fashion show featuring each designer’s new collection.

8 of 25 Aaron Thornton

Live from New Orleans! Ford partnered with the Steve Harvey Morning Show for a live broadcast from the 2013 Festival.

9 of 25 Chris Franko

Ford and Matchmaker Boris Kodjoe helped one lucky Festival-goer fall in love with his very own 2013 Ford Fusion!

10 of 25 JR Thompson

McDonald's turned up the cool as consumers lined up for samples of their Cherry Berry Chiller McCafé Real Fruit Smoothies.

11 of 25 Invision/AP

Fantasia soars as she belts out hits at the McCafé Sweet Sound Concert Series.

12 of 25 Chris Franko

In support of My Black is Beautiful's documentary Imagine a Future, consumers got to express their inner artiste at a special interactive art installation within the MBIB booth.

13 of 25 Kathy Anderson

Celebrate your best beauty. Festival attendees were treated to makeovers and beauty consultations by My Black is Beautiful.

14 of 25 Aaron Thornton

Lights, camera, action!! Laz Alonso posed with fans in the 360-degree cam at the State Farm booth.

15 of 25 Aaron Thornton

Strike a pose! Consumers strutted their style with State Farm's stylish studs.

16 of 25 David Willems

State Farm showed consumers how to save with style. ESSENCE.com Fashion Editor Celia Smith delivering consultations in the ESSENCE Fashion Closet sponsored by State Farm.

17 of 25 Aaron Thornton

Celebrating your story! Verizon brought out entertainment industry heavy-hitters Laz Alonso, Jill Scott, Kevin Hart and Will Packer to share their stories as pioneers and innovators within their fields.

18 of 25 Aaron Thornton

Festival-goers got a chance to experience the power of Verizon’s 4G LTE Network at the Verizon booth all weekend.

19 of 25 David Willems

It's getting hot in here. Finalists in Walmart's Grilling Challenge go head-to-head in the Final Round of the grilling competition on the Walmart Food Experience stage hosted by Chef G. Garvin at ESSENCE's Family Reunion Day.

20 of 25 Chris Franko

The Walmart booth was overflowing with celebs all weekend including a special HBCU panel featuring Laz Alonso, Brian White, Will Packer, Justin Hires and moderator Rashan Ali.

21 of 25 Aaron Thornton

Mic check! Consumers were challenged to see who’s got the coldest flow, while enjoying an ice cold Coors Light.

22 of 25 Aaron Thornton

Attendees gathered at MSNBC's Studio Square to watch live broadcasts with Steve Harvey, Reverend Al Sharpton, Melissa Harris-Perry and more to address the issues that matter most to our community.

23 of 25 Aaron Thornton

The R&B Divas were in the house! Roland Martin dished with the cast of TV One’s R&B Divas LA.

24 of 25 Aaron Thornton

Festival-goers got liquified in the Visa Pre-paid booth featuring the Chase Liquid card.

25 of 25

Mark your calendars now for the 2014 ESSENCE Festival returning to New Orleans from July 3 - 6. Don't miss the big event, as we're celebrating our 20th anniversary! 

Vote for your favorite ESSENCE Festival sponsor moment now!