If you are a Black woman with hair--and we suspect that you are--it's safe to assume that you've tried at least one of SoftSheen-Carson's hair products over the years. Top-notch brands like Dark & Lovely, Optimum Oil Therapy and Carefree Curl have made the company the number one ethnic haircare company in the world! This year, SoftSheen-Carson is celebrating it's ten year anniversary together--but prior to the merger a decade ago, SoftSheen and Carson had been providing cutting edge hair products and technology to Black consumers for more than one hundred years! Quick "hairstory" lesson: SoftSheen and Carson launched innovations like the first at-home relaxer, Dark & Lovely; and the first men's depilatory brand, Magic Shave, which first hit shelves one hundred and eight years ago. To help commemorate SoftSheen-Carson's milestone anniversary, we chatted with the company's Senior VP and General Manger, Angela Guy, who filled us in on the legendary brand's rich history--one that actually mirrors the modern history of Black haircare.

Feb, 10, 2010

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