The Evolution of The Timberland

Don't call it a comeback—the construction boot has been hot since the 70's. Follow this timeline to find out why it's more than just a fashion trend.

Celia L. Smith Oct, 20, 2014

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Don't call it a comeback—the construction boot has been hot since the 70's. Follow this timeline to find out why it's more than just a fashion trend.

The Swartz family creates its first guaranteed-waterproof leather boot, and develops the Timberland brand name for it (the company is known as the Abington Shoe Company at the time).

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The 10061 SKU number is assigned to the 6" Premium Waterproof Boot in wheat—later known simply as the brand’s “classic boot.” The 10061 SKU in still used today. After pioneering the Timberland Premium Waterproof Boot, The Abington Shoe Company decides to use its name to embody the entire organization. Thus,
The Timberland Company is born.

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Italy becomes Timberland’s first European export market and other European countries quickly follow suit, evolving into one of the brand’s strongest-selling regions.

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Timberland partners with Boston-based “urban peace corps” City Year, and proudly provides classic boots to fifty-one young, hard-working team-members. 17,000 pairs of boots later, Timberland’s support of City Year remains strong to this day

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Timberland launches its international “Give Racism The Boot” awareness campaign, supporting diversity and standing up against oppression around the globe. The campaign features an image of the classic boot and runs in major newspapers throughoutthe U.S. and Europe, in addition to
billboards in New York City.

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A 20th anniversary commemorative Premium Waterproof Boot (8" height, in wheat) becomes a top-selling style in Europe, the U.S. and Asia.

7 of 16 The LIFE Picture Collection/Getty Images

The Timberland brand reaches new heights as its classic boot becomes a major fashion component of hip-hop and urban culture.

8 of 16 Raymond Boyd/Michael Ochs Archives/Getty Images

The "Crazy, Sexy, Cool" girl trio were tried and true Timberland representatives, rocking their oversized overalls, hats to the back and boyish boots –– a look that spread like wildfire among their female fans.

9 of 16 The LIFE Picture Collection/Getty Images

There was no back and forth about whether Timbs were hot like fire once the late singer Aaliyah wore them with her cropped tops and borrowed-from-the boyfriend looks.

10 of 16 Steve Granitz/WireImage

Puffy and MA$E at the 8th annual Billboard Music Awards sporting the classic construction style.

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Seinfeld TV character George Costanza claims his Timberland® boots make him two inches taller in “The Betrayal” episode, seen by an estimated 20 million viewers.

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Academy Award®-nominee Don Cheadle and Timberland announce the creation of a limited-edition “Save Darfur” 6" Premium Waterproof Boot. This boot is made to raise awareness about the crisis in Darfur and inspire civic and political
action to help stop the genocide.

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Instagram went gaga for Tracee Ellis Ross recently when the actress dressed-up in a look by Honor Woman, while dressing-down in a pair of timbs her followers could definitely relate to.

14 of 16 Bauer-Griffin/GC Images

Gwen Stefani rocks steady in a red pair with baggy jeans, paying homage to hip-hop style.

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Whatever Rih-Rih rocks transforms into a trend. Several sightings of the singer in the construction classic has created a cult following of fans who follow her every fashion move.

16 of 16 Karwai Tang/WireImage

From catwalk to sidewalk; the look has officially picked up mainstream momentum when even super model Cara Delevigne has caught onto the classic boot (probably from her gal pal Rihanna).