Birchbox can be credited for starting the subscription beauty trend. The company was founded by Hayley Barna and Katia Beauchamp while they were in business school in 2010. Every month Birchbox members receive a curated box of luxe beauty samples from skin care to cosmetics for a fee of just $10 per month.
With Beautyfix, subscribers receive up to $400 worth of products every season for $49.99. After creating an online account, users can select eight luxury beauty products that will be shipped directly to your door.
CurlKit sends out a selection of five to seven samples to subscribers each month for $20. In each CurlKit, customers receive everything from hair styling aids to natural hair tools by well-known and up-and-coming brands.
YouTube makeup guru Michelle Phan created the myglam subscription service to share her love of cosmetics with her loyal viewers. For $10 a month, subscribers will receive a Glam Bag with deluxe samples and full-sized beauty products. Members can watch online tutorials and create makeup looks along with the stylists with the same products that they are using.
curlBOX is an exclusive subscription service that offers an affordable way to try curly hair care products for $20 per month. Company founder Myleik Teele created curlBOX in 2011 to help veteran naturalistas and natural newbies alike to avoid the frustration that comes along with buying and trying countless hair products to find what works.
My Shade of Brown offers beauty samples tailored to women of color. Subscriptions are $10 per month for the signature Pillow Box full of beauty goodies. By partnering with companies that are sensitive to the beauty needs of women of color, customers will often receive products specially formulated for their unique skin care needs
TestTube is an exclusive sampling program that lets members try a variety of the best beauty products before investing in them, and then share their feedback about the products. Every three months, for just $29.95, subscribers receive a TestTube filled with deluxe and full-size samples of high-performance luxury products and the latest issue of NewBeauty magazine.
Nail care brand Julep created the Julep Maven subscription program to reward nail polish lovers with trendsetting new colors and cutting-edge beauty products. Each box is customized according to members’ online profiles. Subscribers also receive 20% off all products in the Maven Boutique, plus free shipping.
For $10 a month, TheLookBag ships an assortment of five different high-end beauty samples from THELOOKSTORE.com in a luxurious reusable bag. Damone Roberts, who has worked with Beyonce and Alicia Keys, selects makeup, skin care, or hair care samples from both well-known and emerging brands to send to each subscriber based on their unique beauty profile.
Eco Emi subscribers receive five to ten samples of natural, organic, green, eco-friendly, cruelty free, vegan, vegetarian or Fair Trade products wrapped in chic earth-friendly packaging each month. In addition to trying out an array of green, good-for-you beauty products, customers also receive non-beauty items such as organic brown rice, herbal teas and vegan chocolates.
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