Experience it All in New Orleans 4th of July Weekend! There is something for everyone as our Festival partners bring the ultimate ESSENCE® experience to festival-goers at the convention center. From an opportunity to register for a chance to win prizes, like a brand new car to karaoke contests, live performances,celebrity meet & greets, advance film screenings and intimate chats with the cast and more!! Stay connected and plan your Festival weekend with our ESSENCE Festival® App and get updates on what’s happening with the latest artist lineup, speaker panels and connect with other Festival-goers and share your experience on social media. Check out all the buzz from our sponsors from last year!

Carl Lynch, Johnny Jones, David Willems, Bennett Raglin, J.R. Thomason, Aaron Thornton, Chris Mitchell, Kim LaGrue, Danielle Miles, NuBuzz Photos/Johnny Nunez, Yolanda Smith, Andi Rice, Randy Jones, Mary Fehr, Walik Goshorn, Gus Bennett, Sasha Matthews, Omika Williams, Tyler Kaufman, PictureGroup, Liquid Soul Media/Nick Nelson.


Share an Ice Cold Coca-Cola® with your girlfriends at the 2017 ESSENCE Festival®! Join Coca-Cola® at the Ernest N. Morial Convention Center and experience a world of endless refreshment, uplifting music, dancing, singing and much more! Share an Ice Cold Coke with your friend using #CokeEssenceFestContest for a chance to win a trip to ESSENCE Festival® New Orleans! For all details about the #CokeEssenceFestContest, visit CokeURL.com/tefsq »


Ailey II graces the mainstage for the first time ever at ESSENCE, showcasing the enjoyment, happiness and refreshment of drinking an Ice Cold Coke.

Common delights festival attendees with a surprise performance.

Bevy Smith Shares an Ice Cold Coke with American Gods stars Yetide Badaki and Orlando Jones.

Coca-Cola creates a photo infinity experience that immerses consumers in an optical illusion of the sight, smell and sound of an ice cold Coke.

Coca-Cola brings a true New Orleans experience with New Breed Brass Band, providing fans with a live jukebox experience.

AT&T delivers entertainment your way at the 2017 ESSENCE Festival®. Get your glow on with the hottest performances, celebrity meet and greets and fun prizes. A custom virtual reality experience will take you into the future and give you an exclusive look into the life of one of your favorite celebrities. Your great light emanates from within! AT&T invites you to #BeTheGlow.


Hey Summer Friends! Come and relive a true block party at the Ford booth. Enjoy live celebrity appearances, street performers, fun-filled activities and test drive the Ford Family of vehicles. Stop by to register for a chance to win the 2018 Ford Mustang*.

*No purchase necessary. Must be 21 years of age or older. Sweepstakes ends 7/2/17.

McDonald's® is proud to be an exclusive sponsor of the 2017 ESSENCE Festival®, presented by Coca-Cola. Ignite your inner goddess at our Temple of Flavor booth through incredible giveaways, activities, star-studded performances and more! Check out 365Black.com for full details. Download the McDonald’s® App today for exclusive offers and coupons.


State Farm® is back with everything you need to live a Color Full Life! Discover your true hue and financial strengths in the Color Full Personality experience so that you can start living the life of your dreams. Stop by and learn how State Farm can help you #LiveColorFull.


Walmart makes getting it all done easier by bringing more power to you. Visit the Walmart Convention Center booth and Walmart Pop-Up Shop to get a glimpse at tech services such as Free 2-Day Shipping, Pickup Discount, and Walmart Pay. Put the power in your hands.


Niecy Nash shows off her claws with AT&T in debut of her hit TV show “Claws”

Tracee Ellis Ross takes the stage with host Roy Woods Jr in awarding a few lucky attendees with upgraded seats in the Mercedes Benz Superdome

Holly Robinson Peete, Rev Run and Justine Simmons share in AT&T’s Be The Glow for a panel discussion

Ford “Now Playing” Superlounge artist, Yuna, serenades the audience during her performance.

Consumers sign-up at the Ford Ride & Drive to take a new 2018 Ford vehicle out for a spin.

Consumers take the 2017 Mustang for a ride and drive experience.

The McDonald’s 365 Black Awards luncheon celebrate an all-female ensemble of Women who uplift and make an impact in their community.

The McDonald’s “ESSENCE ladies” pose with a fan at the booth.

Mack Wilds and Demetria McKinney pick a row of lucky winners to gain exclusive access to the McDonald’s Midnight Mix After party Saturday night.

Anthony Anderson & Yara Shahidi Meet and Greet in the State Farm Color Full Lives booth.

State Farm’s Color Full Lives DJ spinning some hot tracks.

Anthony Anderson & Yara Shahidi award this lucky entrepreneur with $1,000 on the Superdome main stage

Consumers play a game of Beauty Feud presented by Walmart with Ty Hunter

Consumer shops for the perfect hair product in the Walmart Pop-Up Shop

Singer Tamela Mann engages with crowd in Walmart booth during Next Gospel Superstar

Walmart launches Pickup Discount T-Shirt Bonanza giveaway to Superdome concert goers.

Actor Kofi Siriboe and Social Influencer Demetria Lucas catch a photo opp in Walmart booth.

Festival-goers sample food from Charleston Gourmet Burger Company, one of Walmart’s suppliers