Luvvie Ajayi is an award-winning author, speaker and digital strategist who thrives at the intersection of comedy, technology, and activism. A 15-year blogging veteran, she is the voice behind Awesomely Luvvie, a widely-respected blog covering everything pop culture. Her debut book, I’M JUDGING YOU: The Do-Better Manual, was an instant NYTimes bestseller when it was published in September 2016.
Luvvie is a sought-after speaker whose cultural criticism and expertise have taken her around the globe, including the Obama White House, SXSW, and more.
An extension of the popular, online destination known as In Her Shoes, founder Renae Bluitt’s first cinematic project, ""She Did That,” explores the passionate pursuits of four “fly female entrepreneurs.” Taking an intimate peak inside their lives, each woman shares a powerful testimony as to how true grit and perseverance sets the stage for ultimate success. 'She Did That.' features vulnerable conversations with Luvvie Ajayi (Best-selling author, speaker and digital strategist), Lisa Price (Carol’s Daughter), Melissa Butler (The Lip Bar) and Tonya Rapley (My Fab Finance.) Their powerful testimonies as to how grit and perseverance set the stage for success reminds audiences that Black women are indeed bosses in business, embarking on their own ventures at six times the national average. 'She Did That.' is a timely and poignant documentary on Black women entrepreneurs who are building legacies and making history - a conversation that should not be missed.