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Home • 2022 Essence Festival of Culture

Seen on the Scene

Experience the style of ESSENCE Festival of Culture with fashion influencer, Iesha Gilchrist.
By Noel Cody · Updated October 14, 2022

SPONSORED BY TARGET

All roads led to this moment when ESSENCE Street Style, powered by Target, arrived in New Orleans for this special event. On display were signature styles that featured bright colors, like orange, yellow, and blue that were unapologetically bold.

In the words of one of the fashion gurus featured in this video, “[We] love a nice, little designer piece, but sometimes you can do it for less and make it look like money.” And let’s just say – the ladies and gentlemen were in their bags!

But it wasn’t just the fashion that was eye catching, hair was in full effect in NOLA, too! From braids to knots to natural locks, you can achieve these awesome styles—with a little help from some of our favorite Black-owned must-haves.

For curls that bounce and never crunch, Miss Jessie’s Jelly Soft Curls Gel can make your curls smooth, soft and shiny all in one step. And keep your protective styles comfortable with Curls Blueberry Mint Tea Scalp Treatment, which relieves itching, refreshes the scalp, prevents dryness and encourages growth.

Find more style and haircare must-haves all at Target, right now!