ESSENCE Fest Vendor Spotlight: Designer Allohn Agbenya Is Revamping Style Norms With Afrocentric Fashions 

Allohn Designs has much in store for the 2017 ESSENCE Festival marketplace.

Rachaell Davis May, 31, 2017

Each year, the ESSENCE Festival marketplace serves as a unique platform where Black-owned businesses are highlighted and given the opportunity to engage with thousands of patrons from across the country and around the world.

ESSENCE Festival 2017 single-night tickets and ticket packages are on sale now! For more info and the latest news, visit our Festival page here.

Fashion designer Allohn Agbenya of Allohn Designs is an ESSENCE Festival favorite who has over 20 years of experience as an ESSENCE Fest vendor. His unique afrocentric designs bring Black culture to life through hand-painted linens perfect for taking your signature style up a notch.

We recently caught up with Allohn to get the inside scoop on his experience with vending at ESSENCE Festival, advice for aspiring designers, what he has in store for this year’s Festival and more. Check out our interview with him below.

On what he remembers most about his first time vending at ESSENCE Festival:

“What I remember most was the international reach of the Festival. Black people 
of all shades from different parts of the world — the Caribbean, Africa, Europe Canada, etc — coming into my booth to look and or shop.”

On how his business has grown over the last 20 years:
“With consistent improvement in quality and artistry of the products that I design and handcrafted, my business in terms of sales and customer base has increased exponentially.”

On the unique benefits of vending at ESSENCE Festival:
“For a high-end, afrocentric fashion designer, it’s having such an exposure in terms of the number of mostly beauty and fashion conscious Black people that ESSENCEeFestival brings under one roof. It makes for a great and unique, highly beneficial vending experience.”

On advice for new and aspiring vendors:
“Have consistency in your product quality. Be original and uniquely different. Have reasonable price points. Have new creations regularly to keep your returning customers excited about coming back.”

On why ESSENCE Festival attendees should definitely stop by his booth this year:
“Along with some new style additions to my clothing line, attendees at this year’s Festival should
definitely stop by my booth to check out the New Allohn Hand painted linen tote bags, with 16 oz canvas in the inside for lifetime durability.”

Plan your trip to the 2017 ESSENCE Festival today! For more information, visit the official Festival website HERE.

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[MUSIC] You think the festival is only about the concerts at night, you're wrong. Not only do we have the best lineup every single night at the Superdome Including concerts at the super lounges. You also have access to some of the most amazing events during the day at the convention center for free all weekend. Come to the Essence Empowerment Experience to hear words of wisdom from some of our greatest minds and check out the beauty convoy at the beauty and style expo. You'll get free products give away, complimentary style consultations, many make overs and much more, you got the Essence eat stage which features a variety of. Chefs that show you how to make southern delights. I can taste it right now. I can't wait. Then there's the Entertainment All Access experience. You can see your favorite celebrities and Essence's best performers in live interviews at center stage. Meet them at the fan zone and watch Exclusive content at the screening room. Where else can you be face to face with your favorite celebs? Nowhere. You can also get financial tips from industry experts and if that wasn't enough, there's even more. [MUSIC] Trust me, you just don't wanna hear about this year, you have to be there. You can be register for the pre expose by downloading the Essence Festival app right now and buy your tickets for the Super Dome concert series. See you all and all the baby. [MUSIC]