Lynnette Khalfani Cox is a mother, wife, New York Times Best-Selling author, personal finance expert, radio personality and a finance contributor to ESSENCE Magazine. 


With a passion for financially uplifting her thousands of followers and America’s national audience, the former Associated Press reporter uses her skills in journalism to communicate the easiest and most effective tips for becoming smart with your money.  Whether the New York native is on YouTube, sharing important articles on Twitter or giving advice right to the screens of our televisions at home, her genuine concern for her sisters’ financial freedom is always on the forefront of her mind. 

In fact, every single day she uses her social media accounts to influence others to spend with the future in mind.  If you need money advice, we suggest you follow her on Twitter (@TheMoneyCoach) for daily financial advice to keep your budget in mind.  You can also find helpful videos on YouTube or visit her website to ask specific questions,

For her commitment to ensuring the masses know how to spend and save with their best interests in mind, Lynnette is our #WEW pick.

You may have seen her work on The Oprah Winfrey Show or Dr. Phil, but in July, you will be able to see her live at ESSENCE Fest 2015. Don’t miss out!

Want to attend Lynette’s workshop at this year’s ESSENCE Empower U? Sign up now to reserve your spot!

Click here to see the rest of our Empower U line-up!